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Brand Profile

Based in Hong Kong and named after its founder/ designer, Erbert Chong sets to unearth the beautiful dichotomy of Hong Kong’s colonial period with a neoteric approach. Drawing inspiration from dried seafood shops housed in English architecture, to women in qipao and high heels, Erbert Chong is a modern, heritage-influenced brand that creates a gracefully-edgy new look of Asia, focusing on re- inventing the local legacy with a universal aesthetic.

Having lived in New York, Paris, Munich and Hong Kong, Erbert has soaked up inspiration from all over the world, and believes that should women embrace their bodies and feel empowered by the right clothes and accessories. Using only carefully hand selected fabrics from Paris and traditional Chinese textiles, his designs are feminine with powerful lines, made to flatter and accentuate a woman’s natural form. 

His statement handbags are structured with geometric architectural elements and exude a sense of effeminate luxury, carefully handcrafted down to the smallest detail. The brand’s emblem, found within the detailing of each piece, uses the traditional Chinese character of Erbert’s surname Chong, and his English initial. The insignia symbolizes the coexistence of traditional and modern elements, and celebrates the brand’s continuous rediscovery and reinvention of history.

以創辦人兼設計師名字命名的而 Erbert Chong,是將香港殖民時期色彩與東西方文化優雅融合的本地原創品牌。Erbert Chong 既妙曼地呈現亞洲前衛典雅的一面,又用獨特的國際審美視角重新詮釋香港這片傳奇之地的傳統。品牌的設計靈感來自穿越中西文化的人、物、地點及題材——由身著傳統旗袍配襯現代高跟鞋的女士,以至座落於英式建築的海味店等。 

Erbert 曾居住於紐約、巴黎、德國及香港,在世界各地吸收不同文化,並獲得設計靈感。他深信女性應該為自己的身體自豪,並懂得欣賞自己的身型曲線。透過穿戴適合自己的服裝及佩飾,展示自信、個性與魅力。Erbert Chong 的設計女性色彩濃鬱,線條裁剪卻簡潔大氣,配合從巴黎精選的布料和傳統中國紡織,把女性的線條及自然美表現得淋漓盡致,又恰到好處。品牌的標誌手袋系列線條大膽又充滿建築美,同時散發高貴的女人味,而且均由人手精心製作,手工精巧細緻。Erbert 的首個品牌系列「Safari54」是以70年代風靡紐約的 Studio54 的士高文化及女性城市森林冒險歷程為主題,系列的缐條型態強烈,並以米色及黑色為主要色調。    

品牌的標誌「庄」看似簡約,卻蘊含深意。標誌由 Erbert 中文姓氏的簡體寫法,和英文名的首字母「C」字結合而成,代表傳統文化與現代元素的結合, 展現品牌不斷重新發掘及演繹歷史的設計精髓。

 
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Collection


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Collection


 

 

 

SS14 "SAFARI54"

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-- The brand launches its first collection, where the fun disco culture of Studio54 in New York, meets understated beiges and blacks, ready for an urban safari adventure. --

 

 

 


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Contact


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Contact


 

Studio

16C King Palace Plaza,

55 King Yip Street,

Kwun Tong, Hong Kong

 

Showroom

25Fl Tin On Sing Comm. Bldg.,

41-43 Graham Street,

Central, Hong Kong  


All inquires, please use the form on the right